Denmark, exclusively

Every property,
fully understood.

Luma brings buyers and brokers together on one exclusive platform, giving you the full picture on a property so you can find the home that truly fits your life.

Trusted by buyers and brokers across Denmark
1

Off-market first

See homes before they reach the public portals — and before they're gone.

2

Denmark, in full

One platform covering the whole country, not just the big cities.

3

Total transparency

Every document and detail a buyer needs, surfaced up front.

Invite only

Early access, for the most serious buyers.

Apply and, if accepted, you'll be among the very first to use Luma — with access to off-market properties and the full Luma Rating on every listing, ahead of everyone still waiting.

Apply for early access

What you get

  • — First look at off-market listings
  • — Full Luma Rating on every property
  • — Direct line to partner realtors
How it works

From profile to keys, without the guesswork.

01

Create your profile

Tell us what you're looking for — location, budget, the kind of home you want to come home to.

02

Browse vetted properties

Our technology screens out misleading listings, below-par properties, and homes not seriously for sale — so every listing you see is real, accurate, and worth your time.

03

Book viewings, message directly

Arrange a viewing and talk to the realtor in the app — no waiting on a callback.

04

Decide with full clarity

Every document and piece of information you need to make the call, before someone else makes it for you.

The Luma Rating

One score, built from what actually matters.

Every listing carries a Luma Rating — a single, transparent score built from the data buyers usually have to dig up themselves, across six areas.

01

Public transport

Distance to stations and stops, and how often they actually run.

02

Schools & grades

Nearby schools and their published performance, not just proximity.

03

Environment

Noise, air quality and green space around the address.

04

Crime levels

Local crime data for the neighbourhood, not the whole city.

05

Property history

Past issues — damage, disputes, repairs — before you make an offer.

06

Investment outlook

Price fluctuation history and the true running costs of owning it.

Search by what matters to you

Beyond bedrooms and square meters.

Filter by the categories every portal has — and the ones only locals know to ask for.

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Why we built this

Data that helps you decide what's actually right.

Buying a home means weighing finances, the interior you actually want to live in, the environment around it, the size you need, and more — usually with none of the data to back the decision up. Luma brings all of it together, so you can choose the home that truly fits, not just the one that was available.

— The Luma team

Questions

Good to know.

What is Luma?

An exclusive property platform connecting buyers directly with brokers across Denmark — built to give buyers the full picture, not just a listing.

How is it different from other portals?

Luma focuses on off-market, exclusive, high-quality properties — and puts every document, detail, and data point up front, so you know everything worth knowing about a property before you ever book a viewing.

What happens after I join the waitlist?

You'll be first in line as we open access across Denmark, with early members getting off-market listings and full premium features from day one.

Almost there

Check your inbox.

We've sent a confirmation link to your email — click it to lock in your spot. We'll be in touch as soon as we open access in your area.

Join the waitlist

Be first to know when Luma opens.

Denmark-wide. No spam, ever.

Denmark's homes, decided with clarity.

LUMA